What personal skills or qualities are needed to become an Advertising Sales Agent?

Answer:
An Advertising Sales Agent is a similar position

to that of an Account Executive, in that it deals primarily with the soliciting and managing of clients' advertising strategies and programs.

Advertising Sales Agents typically work with multi-media advertising, including newspapers, magazines, television, radio, Internet, direct mail, and other advertising venues.

Some Advertising Sales Agents work on inside sales, handling visiting clients seeking advertising assistance and guidance. Other Advertising Sales Agents work on outside sales, often on cold-canvassing calls with potentially new advertising accounts.

Advertising Sales Agents should possess the following, at minimum:
- People skills
- Personable, friendly disposition
- Organizational skills
- Personal discipline and commitment to clients' goals
- Honesty, integrity
- Neat appearance

Educational suggestions for Advertising Sales Agents are:
- Mathematics
- Accounting
- Economics
- Business Law
- Advertising Psychology and Strategies
- Marketing
- Communication
- Other advertising and marketing related topics.

For more information about Advertising Sales Agents, visit the U.S. Department of Labor website.


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