What Is A CEO?

Answer:
CEO stands for Chief Executive Officer. It is
the highest ranking position within a corporation, whether a small corporation of just a few individuals, or a multinational conglomerate.


When it comes right down to it, a CEO’s responsibilities are “everything.” The CEO is responsible for the overall success or failure of a company. All areas of a company fall on the CEO’s shoulders, including: operations, marketing, strategy, financing, creation of the company culture, human resources, hiring, firing, compliance with safety regulations, sales, public relations, etc. Not all responsibilities can be delegated. Creating the culture, building the senior management team, financing road shows, and even delegation itself can only be done by the CEO. Fund raising is a necessary skill, but more important is the CEO building a good business with whatever money is raised.

The main duty of the CEO is in setting strategy and vision. The senior management team can help to develop the strategy, the investors can approve of the business plan, but it is the CEO which ultimately sets the company direction. The CEO will make decisions, set the budgets, form partnerships, and hire a management team to help steer the company.

Building culture is the second most important duty of a CEO. The people in the organization, as well as their effectiveness, will be greatly influenced by the overall culture. A good culture will keep high performers working for the company. The CEO will set the tone for the culture. Every action (or inaction) they take will set the tone. The clothes they wear will send a signal of how formal the workplace it. How they treat mistakes will affect risk taking. Congratulations from the CEO on a job well done can motivate a project team like nothing else, and silence from the CEO can demotivate just as quickly.

The next most important duty of the CEO is team building. The CEO will hire, fire, and lead the senior management team. They also must be able to resolve differences between senior team members, as well as keep them working together in a common direction. The CEO will set direction by communicating the strategy and vision of where the company is going. With clear direction, the management team (and the whole company) can rally together in a common purpose and make it happen.

The CEO’s values will tell the rest of the team how the company is going to implement the vision. The values will outline the acceptable behavior. People will take their cues about acceptable standards from the actions of the CEO, and this will affect quality, productivity, customer service, and all aspects of how the company does business.

Additionally, the CEO is responsible for capital allocation. They will set budgets within the company. They will fund projects which support their overall strategy, and will ramp down projects which lose money or don’t support their strategy. They will manage the company’s major expenditures, and mange the company’s overall capital. It is their decisions which determine the company’s financial fate.

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